Seller Fulfilled Prime in Europe, the Prime badge, on your own stock
Seller Fulfilled Prime lets you show the Prime badge while shipping from your own 3PL — but only if you hit Amazon's strict speed and tracking bar. Get matched to European partners that can actually meet it.
Rozdíl
Prime speed, without handing stock to FBA
SFP is attractive and unforgiving: keep control of your stock and the Prime badge, but miss the on-time dispatch, delivery-speed or tracking targets and Amazon suspends it. The matching filters to partners with the carrier speed, cut-offs and tracking discipline SFP demands, so the badge you earn is one you can keep.
SFP speed and cut-offs met
Filter to partners whose dispatch cut-offs and carrier services meet Amazon's Prime delivery-speed requirements consistently, because SFP is judged on hitting them nearly every time, not on average.
On-time dispatch and valid tracking
See partners that dispatch within Amazon's window and return valid tracking on every order, the two metrics Amazon watches most closely to decide whether your Prime eligibility stays live.
How Seller Fulfilled Prime works
- 01
Describe your Amazon operation
Tell us your order volume, product mix, the markets you sell into and your current fulfilment setup, plus whether you already run FBA alongside your own shipping.
- 02
Compare shortlists
Partners are filtered to those that can meet SFP's speed, cut-off and tracking requirements in your markets, then scored on fit for your volume and integrations.
- 03
Request an intro
Send a request with your Amazon profile attached, so a partner confirms how they would meet SFP targets for your orders rather than quoting for standard dispatch.
- 01
Ingest Amazon orders
Amazon orders flow into the warehouse system automatically, so SFP orders are worked immediately against Amazon's tight dispatch windows rather than waiting in a queue.
- 02
Dispatch to Prime speed
Orders are picked, packed and dispatched inside Amazon's cut-off on carrier services fast enough to hit the promised Prime delivery date for the destination.
- 03
Confirm tracking on time
Valid tracking is returned within Amazon's window for every order, keeping the on-time and valid-tracking metrics that SFP eligibility depends on healthy.
Keep the Prime badge on your own terms
Start from the directory, or publish a store profile and let the matching find a European partner that can meet Seller Fulfilled Prime's speed and tracking bar for your orders.
Co je Seller Fulfilled Prime?
Seller Fulfilled Prime (SFP) is an Amazon programme that lets a seller display the Prime badge on listings while fulfilling orders from their own warehouse or third-party 3PL, instead of sending stock into Amazon's FBA network. The appeal is keeping control of inventory, avoiding FBA storage fees, and holding a single stock pool that serves Amazon and other channels — while still getting the conversion boost of the Prime badge. The catch is that Amazon holds SFP orders to Prime-level standards: fast delivery to the customer, dispatch within tight cut-offs, and valid tracking on nearly every order, monitored closely, with suspension of Prime eligibility if the targets are missed. That makes carrier speed, dispatch discipline and tracking accuracy the deciding factors. An SFP-capable 3PL is one whose operation and carrier mix can meet those requirements consistently across the markets a seller ships to, which is a higher bar than standard fulfilment.
Také nazýváno: SFP, Amazon SFP fulfilment, Prime from your own warehouse
Časté dotazy
What is Seller Fulfilled Prime?
It is an Amazon programme that lets you show the Prime badge while shipping orders from your own warehouse or 3PL instead of FBA. You keep control of your stock and avoid FBA storage fees, but you must meet Amazon's Prime standards for delivery speed, on-time dispatch and valid tracking, or your Prime eligibility can be suspended.
How is SFP different from FBA?
With FBA you send stock into Amazon's network and Amazon fulfils and earns you the Prime badge. With SFP you keep the stock and fulfil yourself or through a 3PL, and still get the badge — provided you hit Amazon's speed and tracking bar. SFP suits sellers who want to keep one stock pool across channels and avoid FBA fees, but it puts the performance burden on your fulfilment.
What does a 3PL need to meet SFP requirements?
Carrier services fast enough for Prime delivery dates, dispatch discipline to hit Amazon's tight cut-offs, and accurate, on-time tracking on virtually every order. Amazon measures these closely and suspends Prime for slippage. So an SFP-capable partner is one that can prove it meets those targets consistently in your markets, not just handle standard dispatch.
Can I run SFP and FBA together?
Many sellers do — using FBA for some products and SFP for others, or as a hedge. SFP is often chosen where FBA fees or stock control make self-fulfilment more attractive but the Prime badge is still wanted. A partner running your SFP stock can usually also prep and forward stock into FBA, so the two coexist from one operation.
Is SFP available across EU marketplaces?
SFP operates in European Amazon marketplaces, with the delivery-speed and tracking requirements applying per market. Meeting them depends on carrier coverage and speed in each country, so a partner positioned for the markets you sell into is essential. Share your target marketplaces so the shortlist only includes partners that can meet SFP there.
Explore further
Amazon FBA prep in Europe
The FBA route, for stock you do send into Amazon's network.
Multichannel fulfilment in Europe
One stock pool serving Amazon and your other channels.
Ecommerce fulfilment in Europe
The full outsourced service across channels.
Browse the directory
Filter every partner by country, platform, carrier, COD and VAT/IOSS.
Směrování evropských objednávek napříč několika sklady 3PL
Zjistěte, jak e-commerce značky směrují objednávky napříč evropskými sklady 3PL, aby udržely úroveň skladových rezerv, zkrátily dobu přepravy a předešly vyprodání zásob na prodejních platformách.
Modely fulfillmentu na evropských online tržištích
Podrobný průvodce výběrem mezi logistickými programy samotných platforem a nezávislými 3PL sklady při prodeji na evropských marketplacech.
Jak zkombinovat přípravu pro Amazon FBA a 3PL logistiku v Evropě
Správa Amazon FBA vedle přímého prodeje spotřebiteli v Evropě vyžaduje jasnou strategii pro přípravné práce, zásobní rezervy a regionální skladové huby.
Řízení multichannel zásob napříč Amazonem a Shopify
Praktický průvodce pro e-commerce značky, které balancují zásoby napříč Amazonem, Shopify a evropskými 3PL sítěmi bez přeprodeje.
Co ve skutečnosti dělá dobrá integrace fulfilmentu se Shopify
Každý 3PL říká, že se integruje se Shopify. To slovo pokrývá vše od API v reálném čase po někoho, kdo dvakrát denně importuje CSV. Zde je návod, jak je od sebe odlišit.
Amazon FBA vs. 3PL, který za vás připraví zásilku: evropské kompromisy
Fulfilled by Amazon není jediný způsob, jak prodávat na Amazonu v Evropě. Zde je srovnání FBA s využitím externího poskytovatele, který vaše zásoby připraví a odešle.