Cash on delivery fulfilment in Europe where it still sells
In Italy, Poland, Romania and beyond, COD wins orders. Get matched to European partners that truly support it, not the ones that only claim to.
The difference
Fewer abandoned carts, more orders that convert
In several European markets a shopper who cannot pay cash on delivery simply does not buy. The matching surfaces partners that genuinely run COD, with the carriers and reconciliation to make it work, not partners who list it and hope.
COD that runs, not just listed
Filter to partners with live COD carrier relationships in the markets that need it, so a customer in Romania or Italy can pay on the doorstep and your order does not stall at checkout.
Matched to the right markets
COD matters in specific countries and barely registers in others. Set the markets you sell into and see partners built for exactly those, rather than a generic domestic model.
How it works
- 01
Set your markets
Tell us the COD countries you sell into, your volume, and any other requirements like IOSS or returns.
- 02
Compare shortlists
Partners are filtered to those that genuinely run COD in your markets, then scored on the rest of your fit.
- 03
Request an intro
Send a request to the partners worth talking to. They see your profile, so the first conversation starts from facts.
- 01
List your COD coverage
Publish the markets where you run cash on delivery, your carriers, and how you handle reconciliation and payout.
- 02
Get matched to demand
Your listing surfaces for the sellers whose COD markets you genuinely cover, not for anyone who typed a keyword.
- 03
Take qualified intros
Requests arrive with the brand's markets and volume attached, so you can decide quickly whether it is a fit.
Sell where cash on delivery wins
Start from the directory, or publish a store profile and let the matching find partners that genuinely run COD in your markets.
What is cash on delivery?
Cash on delivery (COD) is a payment method where the customer pays for an order when it is delivered rather than at checkout, in cash or increasingly by card to the courier. It remains a significant channel in several European markets, particularly Italy, Poland, Romania, Bulgaria and Greece, where a share of shoppers prefer not to pay online. For fulfilment it adds requirements a card-only operation does not have: carriers that collect payment on delivery, and a reliable process to reconcile the collected money and remit it back to the merchant.
Also called: COD, cash on delivery, pay on delivery
Cash on delivery, done properly
Where COD still wins in Europe, and what a fulfilment partner needs to support it without losing your money.
Where COD still drives conversion
Cash on delivery is easy to dismiss from a Western European desk, but in much of Central, Eastern and Southern Europe it is still how a large share of shoppers prefer to buy. In markets like Romania, Bulgaria, Greece and parts of the Balkans, offering COD can be the difference between a checkout that converts and one that is abandoned, because it removes the trust barrier for customers who will not pay online for goods they have not seen. That upside comes with a cost profile of its own: higher refusal rates, because a shopper can simply decline the parcel at the door, and cash that has to be collected, reconciled and paid back to you. Deciding whether to offer COD is really a market-by-market call, the conversion lift against the refusal and handling cost, and it only works if your fulfilment chain can actually support it end to end.
Reconciliation and remittance you can trust
The hard part of COD is not the delivery, it is the money. Every collected payment has to be tied back to the right order, cash-in-transit has to be handled by a carrier that genuinely supports it in that country, refused parcels have to be processed and the stock returned, and your share has to be remitted to you on a clear, predictable schedule. A fulfilment partner that only 'supports COD' on paper can leave you chasing reconciliations and waiting weeks for funds. A good one works with carriers that offer COD in your target markets, reconciles collections against orders automatically, gives you visibility of what has been collected and what is outstanding, and remits on a fixed cycle. When you compare partners, treat COD as a specific capability to verify, which countries, which carriers, and how and when you get paid, rather than a box that is simply ticked.
Common questions
Which European countries still use cash on delivery?
COD remains common in several markets including Italy, Poland, Romania, Bulgaria and Greece, and is a minor method across most of Western Europe. If you sell into the markets where it matters, a partner that does not support COD is effectively capping your conversion there, so treat it as a hard requirement rather than a nice to have.
How does COD work with a fulfilment partner?
The partner ships through carriers that collect payment on delivery, then reconciles the money collected against each order and remits it to you, usually on a schedule and minus a COD handling fee. The parts that vary are payout timing, how failed or refused deliveries are handled, and the fee, so compare those directly.
What are the risks of offering COD?
Higher refusal and return rates than prepaid orders, cash held in transit until it is remitted, and reconciliation errors if the partner's process is weak. The upside is access to buyers who will not pay online at all. Choosing a partner with solid reconciliation and clear payout terms is what keeps the risk manageable.
Can I offer COD and prepaid together?
Yes, and most sellers in COD markets do. Prepaid orders settle at checkout while COD orders settle on delivery, and a capable partner handles both from the same stock. Confirm the partner reports the two cleanly so your reconciliation stays straightforward.