White glove delivery in Europe, into the room, set up, unpacked

A premium delivery service that includes a booked slot, two-person handling, delivery to the room of choice, unpacking, assembly or setup, and packaging removal — sometimes with old-item collection. It is used for heavy or premium products where a doorstep drop would be impractical or would undercut the experience the customer paid for.

When your products are too heavy or bulky for one courier to handle safely, or premium enough that the delivery experience matters to the brand — furniture, mattresses, large appliances, high-end electronics, fitness equipment. If a customer would struggle to get the item inside and set up alone, white glove is usually the right service.

It costs more than standard delivery because it uses two people, a booked slot and extra services like assembly and removal. Pricing reflects the product size and weight, the market, and exactly which services are included. Decide what the experience needs to include and price against that, since assembly and removal add time and cost.

Coverage varies by country, since white-glove and two-man networks are not uniform across Europe. A partner will tell you which markets they cover to this standard. Many brands concentrate white-glove delivery on their main markets and offer a lighter service elsewhere, so share your target markets when you request an intro.

That is the point of white glove: the crew unpacks, assembles or positions the item, checks it works, and takes the packaging — and often the old product — away. Confirm exactly which of these a partner includes, since the term is used loosely and the difference between room-of-choice drop and full assembly-and-removal is significant.